Louise Street

Gold is used for much more than creating jewellery and forming bars and coins; it is widely used in the technology sector, a relatively small but important component of demand that is often overlooked. In 2025, industrial demand for gold used in electronics, dentistry and other areas totalled 323t, virtually unchanged from 2024. 

With gold being a vital component of many of today's electronic devices, we look at the growth of Artificial Intelligence as an important emerging area of demand.

Our survey of more than 3,000 German retail investors confirms that gold is a valued investment with a bright future.

Our survey of 525 professional investors in North America reveals that gold ownership is commonplace, and many of its investment benefits widely recognised.

The latest Gallup Poll Social Series monitoring public opinion on economy and finance shows that gold jumped into second place as ‘best long-term investment’ in the US this year.

Record central bank gold buying last year shone a spotlight on the past, present and future of gold as a reserve asset. There are compelling reasons to expect continued buying from this sector

Retail investors were enthusiastic buyers of cryptocurrencies last year. A global study by Hall Partners shows that cryptos were one of the most popular investments in 2021, with 31% of respondents investing in them over the first 10 months of the year.

Our latest Gold Demand Trends report takes a detailed look at the global gold market in the third quarter. The fact that gold demand so far this year is down 9%, while the average gold price over the same period was 4% higher, exemplifies gold’s diversification benefits, thanks to its varied roles as an investment, consumer good and a reserve asset.

The September edition of Bank of America’s bellwether Global Fund Manager Survey highlights a growing disconnect between fund managers’ expectations and their positioning: funds remain heavily overweight equities despite increasing pessimism over global economic prospects.

Investor confidence in Germany recently jumped to a 21-year high, cheered by an acceleration of the domestic coronavirus vaccine programme and concomitant slowing of the domestic third wave of coronavirus. But while optimism for an economic upturn runs high, it brings with it growing fears of rising prices among inflation-wary German investors.

Our latest Gold Demand Trends report was released last week, explaining in detail developments in the different elements of global demand in Q1 2021.

Our consumer research data shows that, globally, almost two thirds of retail investors say that owning gold makes them feel secure over the long term. Still more see it as a good safeguard against inflation and currency fluctuations – a fact that is increasingly relevant in the current environment

Demand for gold bars and coins in the US jumped in 2020, mirroring the rush for gold ETFs that took holdings in those products to record highs.

When investors in Germany buy gold, they tend to do so with the intention of protecting their wealth, while also keeping one eye on making good long-term returns. That was a finding from our 2019 survey of over 2,000 German retail investors.