• Goldhub
  • Insights
  • Consumer strength offset ETF outflows in Q1
  • Consumer strength offset ETF outflows in Q1

    5 May, 2021

    Our latest Gold Demand Trends report was released last week, explaining in detail developments in the different elements of global demand in Q1 2021.


    Key trends from Q1

    • Gold demand (excluding OTC) was 815.7t, down 23% compared with Q1 2020
    • Jewellery demand of 77.4t saw a strong improvement from the historically weak Q1 2020
    • Bar and coin investment, at 339.5t, was buoyed by bargain-hunting and growing concern over inflationary pressures 
    • Gold ETFs1 lost 177.9t, with Western markets driving outflows
    • Central banks bought a net 95.5t of gold in Q1.


    Amid various reports from across the globe of an ardent appetite for gold jewellery, vibrant investment interest in gold bars and coins, and sustained growth in demand for cars and smartphones, our data confirms a continued recovery in consumer demand from the pandemic-stricken lows of last year.


    Gold demand held steady despite ETF outflows

    Quarterly demand by sector*

    *Data as of 31 March 2021
    Sources: Metals Focus, World Gold Council; Disclaimer

    This consumer strength was offset by considerable outflows from gold-backed ETFs (gold ETFs) in Q1, as higher interest rates and a downward price trend weighed on investor sentiment. For the full global analysis, download the report from Goldhub, and find all the underlying data here.

    1*We refer to ‘gold ETFs’ as the universe of physically-backed gold exchange traded funds, exchange traded products, closed-end funds and other similar structures we track on regular basis. See Gold ETF flows for more details.