What we do

As the market development organisation for the gold industry, we strive to make gold mainstream.

Over the years, we have consistently proven our ability to achieve against our mandate by intervening in markets to make gold more accessible, devising solutions to broaden the understanding and use of gold as an investment asset, and ensuring the gold industry’s voice is heard on the global stage. 

Against a backdrop of pervasive political and economic uncertainty, coupled with rapid demographic and technological change, our strategy is to make gold increasingly mainstream.