The world is going through a transformation in terms of expectations for how businesses and entire industries should operate. Today’s investors and consumers demand transparency and integrity. They want to know products have been responsibly sourced and produced. The gold market is no exception and is impacted by these changes.
Gold247 is the World Gold Council’s vision for transforming the global gold market to meet the challenges of today’s consumers and investors. The way gold is currently traded and the way the supply chain is managed, needs to evolve to ensure the gold market continues to meet the expectations of end-users, the financial services community, and regulators.
Gold247 transformation is focused on three pillars of work: integrity, accessibility and fungibility. These three pillars are underpinned by the digitalisation of gold and the digital transformation of the gold market’s infrastructure. This initiative aims to enhance trust in gold, and as a consequence, unlock substantial demand.