Gold Demand Trends Q3 2013

Gold Demand Trends Full Year 2013

Gold demand of 3,756.1 tonnes in 2013 was worth US$170.4bn. Consumers generated exceptional levels of demand, with jewellery at its highest since the onset of the financial crisis in 2008 and investment in small bars and coins hitting a record high. This was in contrast to large-scale outflows from ETFs, due to a number tactical western investors liquidating their positions as US economic sentiment improved. Central banks made healthy purchases of 368.6 tonnes, the fourth consecutive year of positive demand. The net result was a 15% decline in overall gold demand from 2012.

Gold Demand Trends Q1 2014

After an exceptional 2013, gold demand made a robust start to 2014 - virtually unchanged year-on-year at 1,074.5 tonnes. Jewellery demand gained moderately, largely due to the environment of lower gold prices compared with Q1 2013 and seasonal factors in many markets. Divergence was seen within the investment space: net ETFs flows were zero, compared with 177t of outflows in Q1 2013, while bar and coin investment unsurprisingly fell far below the record Q1 levels of demand seen a year ago. Central banks continued to purchase gold for its diversification and risk management properties.

Gold Demand Trends Q2 2014

Gold demand of 964t in the second quarter was, unsurprisingly, lower when compared with the exceptional upsurge in demand in Q2 2013. Jewellery demand weakened year-on-year, but the broad, 5-year uptrend remains intact. 

Understanding China's Gold Market

In 2013 China became the world’s largest gold market, accounting for around a third of global gold demand. By the end of 2017, we expect demand to have grown by at least a further 20%. Because of its sheer size and impact on the global gold market, China is really in the spotlight. 

Gold Demand Trends Q3 2014

Gold demand totalled 929t in the third quarter, which proved to be a generally subdued quarter for the gold market. Jewellery demand softened by 4% year-on-year, but the comparison continues to be heavily influenced by the events in 2013. 

Gold Demand Trends Full Year 2014

Gold Demand Trends Q1 2015

The contrast between the global picture and the more granular demand data clearly demonstrates the multi-faceted nature of the gold market. The numerous and varying roles that gold plays means it responds to different cues in different ways.