Research library

On Monday 20th July the gold price fell sharply, dropping 4.3% from its Friday closing price. This note explains what happened and counters some misconceptions.

This video explains how we create Gold Demand Trends, the leading industry resource for gold demand data. We explain how our unique position in the gold industry gives us unparalleled market insight and how we work to understand evolving consumer behaviours, identify emerging trends, and apply our knowledge and experience to provide a complete view of the gold market.

The contrast between the global picture and the more granular demand data clearly demonstrates the multi-faceted nature of the gold market. The numerous and varying roles that gold plays means it responds to different cues in different ways.

Alistair Hewitt, Head of Market Intelligence is interviewed on the findings of the World Gold Council’s Q1 2015 Gold Demand Trends report

Alistair Hewitt, Head of Market Intelligence at the World Gold Council, talks through the findings from the Full Year 2014 Gold Demand Trends report. 2014 saw a stabilisation of the gold market as it pulled back from the extremes of 2013.

Our report, Turkey: gold in action, explores the role gold plays across the entire value chain, and assesses gold’s economic contribution to Turkey.   

Gold demand totalled 929t in the third quarter, which proved to be a generally subdued quarter for the gold market. Jewellery demand softened by 4% year-on-year, but the comparison continues to be heavily influenced by the events in 2013. 

Marcus Grubb, Managing Director Investment Strategy, talks through the findings from the Q3 2014 Gold Demand Trends report.

In 2013 China became the world’s largest gold market, accounting for around a third of global gold demand. By the end of 2017, we expect demand to have grown by at least a further 20%. Because of its sheer size and impact on the global gold market, China is really in the spotlight.