Gold Demand Trends

Strong Q4 lifts full year demand 10%

Annual demand recovered across virtually all sectors – the notable exception being ETFs, which saw net annual outflows

Q3 gold demand down 7% to 831t

ETF outflows outweighed continued recovery in other sectors 

Q2 gold demand flat, H1 down 10%

Strong consumer demand recovery and Q2 gold ETF inflows were not enough to offset heavy Q1 outflows.

Strengthening consumer demand mitigated the impact of ETF outflows as global economies continued to recover

Weak Q4 set the seal on an 11-year low for annual 2020 gold demand

Strong growth in global investment demand for gold in Q3 partly offset weakness elsewhere as COVID-19 remained in the driving seat.

Record H1 inflows into gold-backed ETFs offset weakness in all other sectors of the market, with demand hit by the ongoing global coronavirus pandemic.

The global COVID-19 pandemic fuelled safe-haven investment demand for gold, offsetting marked weakness in consumer-focused sectors of the market.

Gold demand fell 1% in 2019 as a huge rise in investment flows into ETFs and similar products was matched by the price-driven slump in consumer demand.

Surge in ETF inflows supports Q3 gold demand growth. Gold demand grew modestly to 1,107.9t in Q3 thanks to the largest ETF inflows since Q1 2016