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Gerry Chen

Gerry Chen

Director, Trade Engagement

World Gold Council

Gerry Chen
Director, Trade Engagement
World Gold Council

Hard-pure gold jewellery in China: calling for standards

The discovery of the process to harden pure gold has formed the foundation for all innovative pure gold products and become an important feature favoured by consumers and jewellers... The hard-pure gold jewellery market is booming but lacks an industry standard defining these products and providing industry guidance.

The World Gold Council China team has been working with the National Jewellery Standardisation Committee, industry associations and leading Chinese jewellers, to draft proper standards for hard-pure gold jewelleries.

Gerry Chen
Director, Trade Engagement
World Gold Council

Takeaways from the Shenzhen Jewellery Fair 2019

I was in Shenzhen earlier this month attending various events held by major jewellers and industry bodies such as the Shenzhen Gold and Jewellery Association.

Attracting around 2,300 Chinese jewellers, the Shenzhen International Jewellery Fair 2019 is China’s leading jewellery conference and exhibition, showcasing cutting-edge innovations and exciting developments in China’s jewellery market.