Online gold market in India

 

The COVID-19 pandemic has disrupted the brick and mortar business model of Indian gold retailers and has become a catalyst for online channels to boost sales. 

In this report, we explore:

  • the growth of IIG 
  • the barriers to online gold purchase and opportunities to grow the online market
  • how retailers are adopting a digital strategy post COVID-19.

 

Download the full report

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