India has embraced online retailing across different categories. Digital and social activity plays an increasingly important part in the purchase journey for gold. In urban India, consumers browse online/mobile apps before making purchases; they use online blogs and social media for ideas and inspiration. And mobile wallets/apps have played a key role in the growth of Internet Investment Gold (IIG) in India.  


The COVID-19 pandemic has disrupted the brick and mortar business model of Indian gold retailers and has become a catalyst for online channels to boost sales. 

In this report, we explore:

  • the growth of IIG 
  • the barriers to online gold purchase and opportunities to grow the online market
  • how retailers are adopting a digital strategy post COVID-19.


Download the full report

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