Yellow gold jewellery is still the most popular colour, but today gold is available in a diverse palette. The process of alloying—mixing other metals with pure 24 carat gold—gives malleable gold more durability, but can also be used to change its colour.
White gold is created through alloying pure gold with white metals such as palladium or silver. In addition it is usually plated with rhodium to create a harder surface with a brighter shine. White gold has become the overwhelming choice for wedding bands in the US.
The inclusion of copper results in the soft pink complexion of rose gold while the more unusual colours such as blue and purple can be obtained from the addition of patinas or oxides on the alloy surface. Black gold for example derives its colour from cobalt oxide.