Gold Investment

The World Gold Council supports the development of gold markets and helps investors understand how investments in gold can help them achieve their investment objectives. We work to expand the options for individual and institutional investors to access the gold market by working with the financial industry to develop and promote new offerings through direct and intermediated channels. These products answer the significant unmet demand for gold and gold-backed investment products.

Gold Demand Trends Q2 2017

Gold Investment - Gold Demand Trends Q2 2017

The World Gold Council’s industry-leading publication on gold demand trends, analysed by both sector and geography for Q2 2017. 

Gold Investor June 2017

Gold Investment - Gold Investor June 2017

Welcome to the summer edition of Gold Investor, where leading commentators and market participants discuss new developments for gold and its evolving global role. 

Gold Demand Trends Q1 2017

Gold Investment - Gold Demand Trends Q1 2017

The World Gold Council’s industry-leading publication on gold demand trends, analysed by both sector and geography for Q1 2017. 

Gold Investor February 2017

Gold Investment - Gold Investor February 2017

Welcome to the winter edition of Gold Investor, where leading market participants assess the relevance of gold against a backdrop of persistent geopolitical turmoil.

India’s gold market: evolution and innovation

Gold Investment - India’s gold market: evolution and innovation

India’s relationship with gold goes beyond income growth: gold is intertwined with India’s way of life. Our new report offers a comprehensive study of this dynamic market for gold.

The gold market in 2017

Gold Investment - The gold market in 2017

In 2016, investors around the world returned in large numbers to the gold market, as a combination of macroeconomic drivers and pent up demand kept interest in gold high. As we start the new year, there are some concerns that US dollar strength may limit gold’s investment appeal. We believe that, on the contrary, not only will gold remain highly relevant as a strategic portfolio component, but also six major trends will support demand for gold throughout 2017.

The global investment market: new perspectives on consumer behaviour

Gold Investment - The global investment market: new perspectives on consumer behaviour

Read the insights from our comprehensive research programme from 2016 which investigates gold buying behaviour across China, India, Germany and the US.