Gold investment

The World Gold Council supports the development of gold markets and helps investors understand how investments in gold can help them achieve their investment objectives. We work to expand the options for individual and institutional investors to access the gold market by working with the financial industry to develop and promote new offerings through direct and intermediated channels.

Gold Demand Trends Q3 2021

Q3 gold demand down 7% to 831 tonnes

ETF outflows outweighed continued recovery in other sectors 

Gold Demand Trends Q2 2021

Q2 gold demand flat, H1 down 10%

Strong consumer demand recovery and Q2 gold ETF inflows were not enough to offset heavy Q1 outflows.

Gold Demand Trends Q1 2021

Q1 saw gold demand of 815.7t

Strengthening consumer demand mitigated the impact of ETF outflows as global economies continued to recover.

The relevance of gold as a strategic asset 2021

Gold benefits from diverse sources of demand: as an investment, a reserve asset, jewellery, and a technology component. It is highly liquid, no one’s liability, carries no credit risk, and is scarce, historically preserving its value over time.

Gold Demand Trends Full year and Q4 2020

Weak Q4 set the seal on an 11-year low for annual 2020 gold demand.

The global gold market was ravaged by COVID-19 disruption throughout the year, while record high prices were a mixed blessing. 

Gold Demand Trends Q3 2020

Q3 gold demand 19% lower y-o-y at 892t

Strong growth in global investment demand for gold in Q3 partly offset weakness elsewhere as COVID-19 remained in the driving seat.

Gold Demand Trends Q3 2018

Gold demand was 964.3t in Q3, just 6.2t higher y-o-y. Robust central bank buying and a 13% rise in consumer demand offset large ETF outflows.