Somasundaram PR

Regional CEO, India World Gold Council

This report covers key stages in the hallmarking journey in order to ascertain what works best in other jurisdictions and how India can maximise the benefits of mandatory hallmarking. Gold has played an integral role in Indian tradition and culture for centuries. Presented as a gift at festivals, weddings and births, acquired by families as a means of saving and aspired after as an object of beauty, gold is considered both an investment and an adornment across India. Product integrity is a key attribute of the gold industry and it is not evident in India.