Global gold demand dropped by 19% y-o-y to 892t in Q3, as consumers continued to feel the impact of the COVID-19 pandemic. This was the lowest quarterly total since Q3 2009. The Year-to-date demand of 2,972.1t was 10% lower versus the same period in 2019, according to the World Gold Council’s latest Gold Demand Trends report.

While overall demand declined, Q3 saw significant growth in investment demand which rose by 21% y-o-y. Investors globally bought 222.1t of gold bars and coins and an additional 272.5t through gold-backed ETFs. Year-to-date, gold ETFs have increased their holdings by a record 1,003.3t. 

However, the combination of continued social distancing restrictions in many markets, the economic slowdown, and a record high gold price in many currencies proved too much for many jewellery buyers. Demand declined by 29% y-o-y at 333t, down from an already relatively anaemic Q3 2019.

Quarterly inflows of 272.5t took global holdings of gold-backed ETFs (gold ETFs) to a new record of 3,880t. While the pace slowed a little from H1, sustained inflows throughout Q3 demonstrate the continued motivation of ETF investors to add to their holdings.

The US dollar gold price rose to a record high of US$2,067.15/oz in early August. This was followed by a pullback with the price closing the quarter around US$1,900/oz. Record high prices were also seen in various other currencies, among them the rupee, the yuan, the euro, and sterling. 

Bar and coin investment jumped to 222.1t in Q3 – up 49% y-o-y.  Most major retail investment markets saw strong growth. The largest volume increases were seen in western markets, China and Turkey, in contrast with continued significant sales in Thailand.

The effects of the pandemic further impacted the jewellery sector. The weakness caused by COVID-19 was compounded by record gold prices: Q3 demand fell 29% y-o-y to 333t. While China and India accounted for the largest volume declines, weakness was global.

Central banks generated modest net sales of 12t of gold in Q3. This was the first quarter of net sales since Q4 2010, primarily due to concentrated sales by two banks. Buying continues at a moderate pace, driven by the need for diversification and protection amid the negative rate environment.

Louise Street, Market Intelligence at the World Gold Council, commented: “The impact of COVID-19 is still being felt in the gold market across the world. The combination of continued social restrictions in many markets, the economic impact of lockdowns, and all-time high gold prices in many currencies proved too much for many jewellery buyers. We believe that this trend will likely continue for the foreseeable future.

“However, looking to the investor landscape we saw further record inflows into gold-backed ETFs in Q3, taking the global total to a record high. It was equally encouraging to see gold’s role as a safe-haven for retail investors shine through this quarter, as people continue to seek stability in volatile markets.”

The key findings included in the latest Gold Demand Trends report for Q3 2020 are as follows:

  • Overall demand declined in Q3 by 19% year-on-year to 892t
  • ETF inflows investors globally added 272.5t to their holdings, taking global holdings to a new record of 3,880t
  • Bar and coin demand increased significantly by 49% year-on-year to 222.1t
  • Global jewellery demand improved from a record low in Q2, but declined by 29% year-on-year to 333t
  • Central banks were net sellers of 12t the first quarter of net sales since 2010
  • Demand in the technology sector fell by 6% year-on-year to 76.7t
  • Total supply declined 3% year-on-year

The Gold Demand Trends Q3 2020 report, which includes comprehensive data provided by Metals Focus, can be viewed at

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For further information please contact:

Hannah Brandstaetter
World Gold Council
T +44 78 3452 4069
E [email protected]

George Peele
Instinctif Partners
T +44 75 1753 9427
[email protected]


Note to editors:

The World Gold Council

The World Gold Council is the market development organisation for the gold industry. Our purpose is to stimulate and sustain demand for gold, provide industry leadership and be the global authority on the gold market.

We develop gold-backed solutions, services and products, based on authoritative market insight and we work with a range of partners to put our ideas into action. As a result, we create structural shifts in demand for gold across key market sectors. We provide insights into the international gold markets, helping people to understand the wealth preservation qualities of gold and its role in meeting the social and environmental needs of society.

The membership of the World Gold Council includes the world’s leading and most forward-thinking gold mining companies.