Press Releases

World Gold Council and GJEPC Enter into Strategic Partnership for Generic Gold Jewellery Marketing in India

The World Gold Council and Gem and Jewellery Export Promotion Council (GJEPC) have signed an agreement to promote gold jewellery in India in 2021. Under the terms of the agreement, both partners will jointly fund a multi-media marketing campaign that would aim to increase awareness, relevance and adoption of gold jewellery amongst Indian consumers, especially millennials and gen Z.

24K Hard Gold Jewellery Industry Standard Advocate launch event held in Beijing

On November 19th in Beijing, at the 2020 China Jewellery Industry Capital Forum-Gold Market Development Forum and the Launch Event of “24K Hard Gold Jewellery Industry Standard” Advocate, the five major gold industry associations and the five leading gold jewellery retail companies joined hands with various participating organizations and launched the Advocate together, to vigorously promote the standardization process of 24K hard gold products.