Azva announces ‘Tarun Tahiliani for Azva’ collection

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An exquisite range of bridal jewellery collection designed by ace couturier Tarun Tahiliani in 22kt gold

Azva bridal jewellery by World Gold Council, ties-up with ace couturier Tarun Tahiliani to design a range of beautiful bridal jewellery. Tarun Tahiliani who is known for his ethereal bridal designs and magnificent drapes will step into the world of bridal jewellery through this exclusive collection crafted in 22 karat gold called ‘Tarun Tahiliani for Azva’.  A first of its kind collection designed by Tarun, comprises exquisite necklaces, earrings and bracelets. The collection is inspired by ‘Saat Pheras’ (seven vows) of the Indian wedding tradition. The collection will be unveiled for a preview at the Tarun Tahiliani Couture Exposition in New Delhi from 18-20 July 2013 at DLF Emporio and 2-3 August at Hotel Four Seasons in Mumbai.

The collection designed by Tarun Tahiliani and uniquely handcrafted by Azva will bring alive the essence of articulate patterns and detailing with exquisite statement pieces including seven row haars, necklace sets and pendant sets in 22kt gold. The collection will have intricate designs with a sentimental connotation making it the right choice for every modern bride in all its beauty and grandeur.

‘Tarun Tahiliani for Azva’ collection is perfectly suited to the contemporary Indian bride who appreciates design and has a taste for fine craftsmanship. The entire collection is extremely desirable and fashionable to complement any occasion. Each piece of jewellery to be showcased at the exposition has been exceptionally designed to bring alive the real romance in marriage that is special for every couple.

Commenting on specialcollection, Mr. Vipin Sharma, Director, Jewellery, World Gold Council said, “We are presenting 'Tarun Tahiliani for Azva’, an exclusive collection of 22 karat gold bridal jewellery. The collection brings together exquisite designs by Tarun Tahiliani with excellence in handcrafted gold jewellery by Azva. Inspired by the seven vows, each piece in the collection has been fashioned by the finest craftsmen and designed around the idea of seven. The collection celebrates unique promises a couple make before they vow to spend their lifetime together.”

Commenting on the association with Azva by World Gold Council, Tarun Tahiliani, ace couturier said, “Redefined through the years, there is nothing that adds royalty, glamour and fire to a design like gold. My association with World Gold Council and Azva has been an amazing journey of creativity and discovery of the beauty of gold as the perfect accessory to a bride. Creating a range of jewellery based on the seven vows of Indian weddings is a concept that is inimitably associated with Azva. My designs represent a perfect blend of heritage and modern contemporary ideologies bringing alive the real essence of the seven vows for the modern Indian bride.”

‘Tarun Tahiliani for Azva’ will construct a range of gold bridal jewellery that is timeless and will surely become a prized possession of the owner. The collection ranges of sets from 70 grams to over 300 grams. The World Gold Council will partner with the leading jewellery retailers across the country to exclusively retail this collection in their stores for the upcoming wedding season that begins from October 2013.

For further information please contact:

Henna Punjabi | Simmi Sharma
Genesis Burson-Marsteller
E: henna.punjabi@bm.com | simmi.sharma@bm.com 
M: + 91 9820880243 | +91 9833662995

Rakhi Khanna
World Gold Council
E: rakhi.khanna@gold.org
T: + 91 9987045485

Note to the Editors:

World Gold Council

The World Gold Council is the market development organisation for the gold industry. Working within the investment, jewellery and technology sectors, as well as engaging in government affairs, its purpose is to provide industry leadership, whilst stimulating and sustaining demand for gold. We develop gold-backed solutions, services and markets, based on true market insight. As a result, we create structural shifts in demand for gold across key market sectors. We provide insights into the international gold markets, helping people to better understand the wealth preservation qualities of gold and its role in meeting the social and environmental needs of society. Based in the UK, with operations in India, the Far East, Europe and the US, the World Gold Council is an association whose members include the world’s leading and most forward thinking gold mining companies. For further information visit www.gold.org.

Azva
The World Gold Council has launched Azva bridal jewellery in October 2012 in India. Derived from the Sanskrit word ‘ashvaa’, Azva has been put together by India’s finest craftsmen, some of whom have been in the business for over 100 years. The collection ranges from 70 grams to over 300 grams per set. The collection is also available in Mumbai, New Delhi, Chennai, Bengaluru, Nagpur, Ahmedabad, Surat, Rajkot, Baroda, Vapi, Bhavnagar, Valsad, Kochi, Indore, Kanpur and Kolkata.  More details are available on www.azvavows.com.

Azva and the Azva logo are trademarks of The World Gold Council.  All rights are reserved