Gold for the Nation: strengthening the financial resilience of Indonesians

Indonesia is home to approximately 284 million people spread across its 38 provinces. Within this vast social fabric, gold has long been regarded as an investment asset in Indonesian households, typically in the form of heirloom jewellery passed down from one generation to the next, or in modern-day gold bars and coins. Gold’s enduring appeal reflects both cultural tradition and a deep-rooted belief in its role as a secure and lasting store of value.

This report examines local investors’ attitudes towards gold as a modern-day investment asset. It seeks to cast light on the factors shaping its role in Indonesian portfolios, as well as the barriers and opportunities gold faces in Indonesia with investors seeking to preserve and grow wealth for future generations.

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