Gold Demand Trends Q2 2015

Gold Demand Trends Q2 2015

Gold demand declined to 914.9t in the second quarter – a 12% year-on-year drop – as consumers faced a number of challenges. Jewellery demand came under pressure from negative consumer sentiment, while investment was undermined by stock market gains and a lacklustre price environment. On a half-yearly basis, global demand was 6% down at 1998.9t. The outlook for the second half of the year is more optimistic; there are signs that the recent drop in the gold price has sparked a revival in demand since the end of June.