Gold Demand Trends: Full Year 2024

Central bank buying – which topped 1,000t for the third year in a row – along with a return of Western ETF investment lifted gold demand to a record of 4,974t (US$382bn). The gold price reached multiple record highs during the year, which weighed on global jewellery consumption.

Gold Demand Trends Q3 2024

Solid inflows into global gold ETFs in Q3 helped drive 5% y/y growth in total gold demand to a record 1,313t. This was reflected in the gold price, which reached a series of new record highs during the quarter. Jewellery demand weakened as a result, despite an uplift from India.

Gold Demand Trends Q2 2024

Gold reached record highs in the second quarter, driven by a combination of continued central bank buying, strong OTC investment and an upturn in Western ETF inflows later in the quarter. Conversely, the high price environment took its toll on jewellery consumption. Total global gold demand, including OTC investment, was 6% higher y/y at 1,258t.

2024 Central Bank Gold Reserves Survey

An increasingly complex geopolitical and financial environment is making gold reserves management more relevant than ever. In 2023, central banks added 1,037 tonnes of gold – the second highest annual purchase in history – following a record high of 1,082 tonnes in 2022.

Flows turned positive in May

Physically backed gold ETFs saw their first monthly inflow since last May, amounting to US$529mn.  A stronger gold price (+2%) and inflows pushed gold ETFs’ total assets under management (AUM) 2% higher to US$234bn, the highest since April 2022.

Europe drove outflows in April

Global gold ETFs saw outflows of US$2.2bn in April, further extending aggregate losses to eleven consecutive months. Ultimately, North America (+US$124mn) and Asia (+US$1.5bn) were unable to offset sizable European outflows (-US$3.7bn) 

Gold Demand Trends Q1 2024

Central banks continued to buy gold at pace in a quarter that saw the gold price reach a series of record highs. Bar and coin investment was firmer, offsetting continued outflows from ETFs. Inclusive of sizable OTC buying by investors, total gold demand increased 3% y/y to 1,238t – the strongest first quarter since 2016.

Outflows narrowed in March

Global gold ETFs lost US$823mn in March, extending their losing streak to ten months. But outflows narrowed significantly compared to previous months as inflows into North America (+US$360mn) and Asia (+US$217mn) cushioned European losses (-US$1.4bn).

Outflows sustained into February

Global gold ETFs saw their ninth consecutive outflow in February, losing US$2.9bn. North America (-US$2.4bn) bored the brunt of loss, while outflows from European funds (-US$719mn) narrowed. Funds listed in Asia extended their inflow streak to 12 months, adding US$200mn and the Other region experienced limited flow changes.