Watch our Retail gold insights 2019 webinar, where we discuss the key findings from our significant piece of consumer research into how people think and feel about gold.
Five key themes emerged during our data analysis, all providing unique perspectives for businesses buying, selling and dealing in gold.
- People are confident in - and loyal to - gold
- But there are areas of mistrust
- Gold can resonate more deeply among younger consumers
- Technological innovation can create a route to new audiences
- There are knowledge gaps in the minds of potential gold buyers that need to be filled