Internet Investment Gold (IIG) allows investors to buy physical gold online and have it stored on their behalf.
The landscape of such products has grown significantly over the last decade and new players are continuing to emerge. The largest providers now hold billions of US dollars worth of gold on behalf of investors.
As with any product group, it is important that investors fully understand what they are investing in and can identify the right solution before taking any decisions. Equally, it is important that IIG Product Providers follow sound practices to ensure a positive client experience. The World Gold Council has therefore developed a set of guidelines, known as the IIG Investor Guidance, that investors can use when considering how to invest in gold online which is stored on their behalf (IIG), to help them identify a product that works best for them. The World Gold Council is also running a consultation with IIG Product Providers starting 1st February 2019 until 28th February 2019 in order to facilitate the growth of this sector; providers of Internet Investment Gold products, investors and other stakeholders will be encouraged to actively participate and contribute.