World Gold Council: Who we are

World Gold Council: Who we are

The World Gold Council is the market development organisation for the gold industry. Our purpose is to stimulate and sustain demand for gold, provide industry leadership, and be the global authority on the gold market

We are a unique organisation that delivers tangible benefits to the gold industry. We are an active force within the market, working with a large and diverse set of partners to create access, drive innovation and stimulate demand, while providing a collective voice for our members. We provide insights into the international gold markets, helping people to understand the investment qualities of gold and its role in meeting the social and environmental needs of society.

The gold market has undergone significant change over the past two decades, becoming larger, stronger and more widely understood. The World Gold Council has been a key player in many of the initiatives that have driven that change, such as the liberalisation of the gold market in China and the rapid rise of demand in the East. We have also increased recognition of gold as a financial asset across a wide spectrum of market segments, supported by physically-backed gold product innovations.

The World Gold Council has broad experience and deep knowledge of the factors driving market change. This allows us to operate with insight and act with authority in seeking to resolve industry issues, create pro-gold policies and raise standards across the industry. We concentrate on delivering structural change that has long-term impact and are at scale. 

In these times of extreme uncertainty and rapid change, we enable nations, investors and households worldwide to protect their financial futures by deploying gold’s unique qualities:

  • The constant of value[1]
  • A highly liquid yet scarce asset
  • A safe haven in uncertain times
  • An uncorrelated risk diversifier
  • A hedge against fiat currency depreciation

 

Our members are the world’s largest and most forward-thinking gold mining companies.  For them, we speak with one voice and initiate actions that will underpin their value, protect their reputation and expand their influence. In recent years, we have produced guidance, research and practical tools to allow gold miners to report production costs in a more comprehensive and consistent manner. We have supported them to operate responsibly and with transparency in potentially high risk or conflict-affected areas, and to be able to demonstrate their significant contribution to social and economic development.

Based in the UK, with operations in India, China, Singapore and the US , we are the lead for the gold industry worldwide.

[1] See ‘The Golden Constant: The English and American Experience