Gold Investment Demand

Gold has unique qualities that enhance risk management and capital preservation for institutional and private investors across the globe. Research has shown that a modest allocation to gold makes a valuable contribution to the performance of a portfolio by protecting against downside risk without reducing long term returns.

These qualities are considered to be particularly important during periods of financial stress. However, gold's effectiveness in stabilising returns and protecting capital is just as relevant regardless of economic environment.

Today, investment in gold accounts for around one third of global demand.  This demand is made up of direct ownership of bars and coins, or indirect ownership via Exchange-Traded Funds (ETFs) and similar products.