Gold demand

Gold demand - Gold demand

The modern gold market is a picture of diversity and growth. Since the early 1970s, the volume of gold produced each year has tripled, the amount of gold bought annually has quadrupled and gold markets have flourished across the globe. 

Gold is now bought by a far more diverse set of consumers and investors than at any previous time in history.

Sources of demand

Gold demand - Sources of demand

Gold has emotional, cultural and financial value and different people across the globe buy gold for different reasons. 

Gold’s diverse uses, in jewellery, technology and by central banks and investors, mean different sectors of the gold market rise to prominence at different points in the global economic cycle. This diversity of demand and self-balancing nature of the gold market underpin gold’s robust qualities as an investment asset.

Geographical diversity

Gold demand - Geographical diversity

Over the last decade, demand for gold has moved East, driven not only by cultural affinity, but also by wealth creation and income growth in some of the world’s most dynamic and rapidly growing economies.