The World Gold Council is the market development organisation for the gold industry. With our unique insight into the global gold market, we see unrealised potential for gold across society and intervene to create new possibilities.
Working with world-class organisations across the supply chain, we stimulate demand, develop innovative uses of gold and take new products to market. As the global authority on gold, we offer comprehensive analysis of the industry, giving decision makers unparalleled information and insight into the drivers of gold demand.
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Gold is not a new story. It is, however, an evolving one. Its unique qualities, seen in a range of applications, have given it new relevance.
In jewellery, as a financial instrument, supporting medical breakthroughs, or helping to build new infrastructure to support communities, gold is being put to use in more ways than ever before. Gold's versatility and scarcity combine to make it a unique substance: the ultimate store of value in a world advanced by gold.
Our team’s combined experience spans the established and emergent geographic and sector markets for gold. Together, we provide analysis and create products that drive step changes in demand for gold.
With our expert presence in the largest markets and trading centres for gold, China, India, UK and the US, the World Gold Council acts as a commercial innovator and a trusted adviser to business and government leaders across the world.
The World Gold Council’s 19 Members are some of the world’s most forward-thinking gold mining companies and have operations in over 40 countries. They work to ensure gold mining is responsibly undertaken, with measurable economic benefit to the countries in which they operate.