Global gold jewellery market
Rooted deeply in a diverse tapestry of cultural traditions, the aspiration to own and give gold in the form of jewellery transcends generations and national boundaries.
The three largest markets for gold jewellery, China, India and the US, each accord the metal a unique cultural significance. Acquiring jewellery is connected to celebrations, relationships, self-expression and hopes for the future in these countries.
As at the end of 2014, demand for jewellery accounted for 58% of gold demand, of which 57 per cent comes from India and China. These are markets which share a fundamental belief that gold is auspicious and an enduring store of value, making gold an ideal gift to mark festivals and weddings. But beyond this, a new generation of consumers are discovering innovative designs created by talented goldsmiths, who are giving gold a new relevance and status as a desirable, contemporary metal.
In the US, gold also remains at the centre of the wedding ritual, and consumers continue to invest in gold engagement rings and wedding bands.