Throughout history, gold has been treasured for its natural beauty and radiance. For this reason, many cultures have imagined gold to represent the sun itself.
Today the metal’s traditional golden hue can be subtly and magically changed. The modern “alloying” process, undertaken to increase durability and wearability, now combines pure gold with other metals to create a new and diverse colour palette. Mixing in white metals, such as palladium or silver in combination, creates white gold, now the overwhelming choice for wedding bands in the US. The inclusion of copper results in the soft pink complexion of rose gold. And gold can now be created in a spectrum of other colours, such as green, purple and even black.
But the greatest demand for gold around the world remains for yellow gold, warm, rich, and subtle - the ultimate in precious metals.