What we do

Alongside its more established uses in electronics, dentistry and engineering, the unique properties of gold mean that it is increasingly being used as the foundation of new techniques and technologies in healthcare, environmental science and advanced conductors.

The World Gold Council works to educate key decision makers in industry on the important role that gold continues to play. At the same time, we monitor the research landscape to identify and promote innovative new uses for the metal. Our programmes sustain and stimulate demand, and tell the story of gold’s importance to society.

Working with industry bodies, universities, non-governmental organisations (NGOs) and high-tech start- ups, we identify new technologies and accelerate their route to market. We have made significant commercial investments into promising start-ups, and we continue to look to build working relationships and networks within the academic and business communities. For more information and to discuss potential collaborations, contact technology@gold.org.

By working with multinational chemical companies such as Johnson Matthey, and with intellectual property experts such as David Goodchild Ltd, we are able to identify new trends in the market, and intervene to help develop the most promising new technologies.

We also support organisations such as the Foundation of Innovative Diagnostics (FIND) to promote the development of medical applications for gold in the developing world, helping to tackle pressing global health concerns. 

To improve awareness and understanding of gold’s importance in innovation we work with globally-renowned publishers. Gold Bulletin, the first peer-reviewed journal dedicated to the science of gold is published in collaboration with Springer. With the Nature Publishing Group we commissioned Nature Outlook: Gold, in 2013, bringing the technological potential of gold to a broader scientific audience.