What we do

The World Gold Council supports the development of gold markets and helps investors to achieve their investment objectives using gold. We work to expand the options for individual and institutional investors to access the gold market by working with the industry to develop and promote new products through direct and intermediated channels. These products answer the significant unmet demand for gold and gold-backed products.

Authoritative research and insight on gold

We are a global authority on gold. Our investment research is monitored by professional investors and policymakers. We present the case for gold as a foundation asset in portfolios, as a portfolio diversifier and as a monetary asset class for individual and institutional investors of all sizes.

Global initiatives and gold product innovations

Working with best-in-class financial services providers, we develop and launch new gold investment products and educate investors and advisors on existing gold investment products. Our initiatives include the following: 


World Gold Trust Services, LLC, a wholly-owned subsidiary of the World Gold Council, pioneered the development of gold-backed exchange-traded funds (ETFs) in the US. SPDR® Gold Shares (GLD®) is currently the largest gold ETF in the world.


In order to increase access to convenient and transparent investment in physical gold, the World Gold Council invested in BullionVault alongside Augmentum, a growth capital fund backed by RIT Capital Partners Plc. BullionVault is an around-the-clock platform to buy, own and trade 100 per cent physical gold online. It is the global leader in this fast-growing market segment.


The World Gold Council has worked with ICBC, China’s largest commercial bank, to offer the ICBC Gold Accumulation Plan (ICBC GAP). Through ICBC GAP, investors in mainland China can accumulate gold through payments starting at a few renminbi per day.

My Gold Plan

In India, the World Gold Council works with Reliance Money Precious Metals Pvt. Ltd to offer Indian savers a gold accumulation account. My Gold Plan has a minimum subscription of Rs. 1,000 per month – equivalent to around US$16 at the end of 2013.

India Post

We worked with India Post, the world’s largest postal network, to promote the sale of 24-carat gold coins across more than 630 post offices in the country. This campaign has the potential to reach out to India Post’s 155,000 post offices to advocate the advantages of gold investment to a huge customer base.

Contact us to find out more about how partnerships work.