Gold Demand Trends Q2 2014

The World Gold Council’s leading industry publication on gold demand trends, analysed by both sector and geography for the second quarter of 2014.

Featured report: Investment Commentary

This latest edition examines gold’s performance during the first half of 2014 and focuses on two trends that, in our view, support adding gold to portfolios as a means of protection and risk management:

  • Record issuance of lower-rated bonds across markets
  • The historically low volatility environment.

Featured report: Gold Investor

On this edition of our quarterly research report, we discuss gold’s role as a liquid alternative to stocks, bonds and cash, and its ability to reduce risk and improve portfolio performance.  

Volume 6 (June 2014) includes three articles:

I. How gold improves alternative asset performance

II. Gold: metal by design, currency by nature

III. The most liquid of all ‘liquid alts’

Why invest in gold

Gold has unique properties as an asset class. The diversity of gold-backed and gold-related products means that gold can be used to enhance a wide variety of individual investment strategies and risk tolerances.

Our analysis shows that gold can be used in portfolios to protect global purchasing power, reduce portfolio volatility and minimise losses during periods of market shock.

It can serve as a high-quality, liquid asset when selling other assets would cause losses. 

China’s gold market: progress and prospects

Explore the factors that have driven China’s rise to become the number one producer and consumer of gold and why the market will continue to expand, irrespective of short term blips in the economy.