The World Gold Council has a strong track record of delivering value for its members, its partners and broader society as a whole. The success of our programmes and activities is measured by their ability to maximise value for our members and our partners. As a result, value creation is at the forefront of all of our activities.

We create value in a number of ways. Our authoritative research, insight and advice helps our stakeholders better understand gold and its role, both now and in the future. This authoritative position informs our innovations, allowing us to intervene in markets to create a step-change in the demand for gold.

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  Creating an $85bn market

  We were instrumental in creating a new investment market for professionals to buy gold through the Stock Exchange in the form of Exchange Traded Funds (ETF).

  Today, ETFs are traded across the world’s major capital markets and represent over $85bn of assets under management. SPDR Gold Shares (GLD) is the market leader; the second largest ETF in the world across all fund categories, accounting for $65bn of assets under management. Learn more about WGC ETF supported products.

   
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  Reducing automotive emissions

  Our Technology team has accelerated the time to market for a technology that reduces noxious emissions in the automotive industry. Our investment in the company Nanostellar has resulted in the world’s first gold based catalytic converter.

   
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  Widening access to gold throughout India

  It is now possible to purchase gold through the Indian Post Office network, thanks to our partnership with the Indian Post Office and Reliance Capital. Currently over 630 branches give access to the benefits of gold investment - across the breadth of India and Indian society.

   
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  New Chinese gold based investment products

  In partnership with ICBC, the biggest commercial bank in China, we are creating gold-based savings products to meet the investment needs of Chinese consumers who want to hold gold in their investment portfolios.

  Over one million customers opened gold based savings accounts in 2010.