The World Gold Council to showcase a selection of the most desirable and fashionable jewellery for the next generation at the India International Jewellery Show 2011

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The World Gold Council today announced that it will present an exclusive viewing of jewellery aimed at the younger consumer at the India International Jewellery Show (IIJS) 2011. The exhibition will showcase cutting edge fashion alongside timeless beauty, resulting in an aspirational selection for the contemporary Indian woman.

The combination of jewellery that will be on display has been specially selected from pieces made by Amrapali Jewelers and Derawala Jewelers, along with some tantalising designs by renowned jewellery designer Pallvi Foley. Crafted in 18K and 22K gold, the range of pieces with their chic designs and superior finish, would make for an ultimate gift or treasured self-purchase.

David Lamb, Managing Director, Jewellery at the World Gold Council, commented:
“Gold has never been so desirable nor so valuable, and the selection of jewellery that we will be bringing to the show offers today’s Indian woman an opportunity to both make a stunning fashion statement whilst also investing in a piece of enduring value. These are pieces for now and forever.”

In addition, the World Gold Council will also showcase the Gold Expressions 2011 collection in India for the very first time. Gold Expressions 2011 is a collection representing the extraordinary heritage and craftsmanship by the finest gold jewellers of Italy, and was first revealed at the Vicenza Fair in Italy in January this year.

Visit the World Gold Council at IIJS 2011 from 4th to 8th August, and take inspiration from the most majestic, glamorous gold pieces which will dictate the future of jewellery.

For further information please contact:

Archana Iyer
Hanmer MSL Communications Pvt. Ltd
T +91 9820048434
E archana.iyer@hanmermsl.com