Celebrate Akshaya Tritiya with World Gold Council and India Post gold coin promotion


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Special 6% discount on purchase of gold coins for limited period

The World Gold Council has announced today that it is working in partnership with India Post and Reliance Money to celebrate the festival of Akshaya Tritiya, by offering consumers a special discount of 6% on the purchase of gold coins from India Post offices.

Starting from today, 19 April 2012 until 30 June 2012, consumers can purchase 99.9% pure, Swiss-manufactured gold coins in denominations of one gram, five grams, eight grams, ten grams, 20 grams and 50 grams from a network of 980 India Post outlets across the country.

Akshaya Tritiya, one of the most important festivals in the Indian calendar, falls on Tuesday 24 April this year. It is considered a particularly auspicious day to buy gold, and following this tradition is believed to bring a family long-term prosperity and success.

Commenting on the gold coin promotion, Ajay Mitra, Managing Director, India and Middle East, World Gold Council said: “Gold and gold jewellery bought and worn on this important day signifies never-diminishing good fortune. The traditional and cultural appeal of gold, combined with its strong fundamentals, means the precious metal remains central to Indian households’ long-term investment strategies, and never more so than during the festival of Akshaya Tritiya.

“In fact, during 2011 Indian households continued to turn to gold as a store of wealth, with gold now accounting for seven percent of household savings. We are therefore delighted to be working in partnership with India Post on this gold coin promotion.

“One of the World Gold Council’s primary objectives in India has been to make pure gold accessible to all segments across the country, as we believe in the long-term value of gold as an integral part of a savings portfolio. India Post’s extensive network, combined with its credible and trust-worthy brand, means it is the perfect partner for such an initiative, and we look forward to working together for many years to come.”

For further information please contact:

Rakhi Khanna
World Gold Council
T +91 22 6157 9107
E [email protected]

Arun Gopalakrishnan
Hanmer MSL
T +91 98205 17588
E [email protected]