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Gold demand was 964.3t in Q3, just 6.2t higher y-o-y. Robust central bank buying and a 13% rise in consumer demand offset large ETF outflows. Alistair Hewitt explains the findings of our latest Gold Demand Trends report.

Gold demand stayed soft in Q2, dropping to 964.3t. The H1 total of 1,959.9t is the lowest since 2009.

Today, China’s gold industry is at a crossroads; leading stakeholders are asking where it will go next. We believe the consideration of three questions will help set the course for the industry over the next three to five years.

Over the past decade, the technology sector has accounted for more than 380 tonnes of gold demand annually, a significant figure in itself and almost 13% ahead of central bank net purchases during the same period. This edition of Gold Investor focuses on technology, analysing gold’s current use and future potential across a range of applications.

The 2005-2013 boom in Chinese gold jewellery demand was followed by a fallow few years, which saw demand shrink by one third. But there are green shoots of recovery emerging.

Over the long run, economic growth is a key driver of gold demand, especially in emerging market countries where there is high affinity for gold as jewellery and investment. At the same time, gold tends to perform well in period of crisis.

Gold demand of 973.5t was the lowest Q1 since 2008. The main cause was a fall in investment demand for gold bars and gold-backed ETFs, partly due to range-bound gold prices. 

The strong gold price performance was a positive for investors and producers, and was symptomatic of a more profound shift in sentiment: a growing recognition of gold’s role as a wealth preservation and risk mitigation tool. This goes to the heart of our strategy to make gold a mainstream asset.

Welcome to the winter edition of Gold Investor, where leading commentators and market participants discuss new developments for gold and its evolving global role.

Changes are afoot in the technology sector. Smartphones are becoming increasingly powerful, electric and self-driving vehicles could revolutionise the automotive industry, and emerging nanotechnology could transform solar energy. All of this could have a positive impact on gold demand.