The world of gold is dynamic, its uses widely-varied, and its desirability resilient and enduring. Gold helps combat malaria and cancer. It protects the wealth of individuals and nations. It is a catalyst for future revolutions in science. It expresses love in many languages and it carries memories across generations and cultures.

The World Gold Council is the market development organisation for the gold industry. With our unique insight into the global gold market, we see unrealised potential for gold across society. With world-class organisations, we intervene to create new possibilities.

Our activities and interventions across the entire supply chain stimulate and sustain the demand for gold. Our Members, the world’s leading gold-mining companies, work to ensure gold mining is responsibly undertaken, with measurable economic benefit to the countries in which they operate.


An innovator in investment, design and technology

Working with top commercial, creative, academic, and research organisations, we foster talent, develop innovative uses of gold, stimulate demand and take new products to market.

Our investment product innovations range from creating GLD® in the US, the world’s first and largest physically-backed gold exchange-traded fund, to opening access to gold-backed savings options for entry-level savers working with India Post and ICBC, China’s largest commercial bank, as well as investing in companies such as the gold exchange BullionVault to help establish them on the global stage.

As new discoveries about gold’s behaviour at an atomic scale place gold nanotechnology at the forefront of scientific research, the World Gold Council has supported breakthrough uses of gold to protect health and the environment, including an early stage investment in Nanostellar. At the other end of the spectrum, we have worked with jewellery designers to develop new brands whose creations resonate with the next generation of consumers.


A trusted adviser to business leaders and policy makers

As the global authority on gold, our research and thought leadership demonstrates gold’s strength as an asset class and preserver of individual and national wealth. We offer comprehensive analysis of the industry, providing decision makers and stakeholders with unparalleled information and insight into the drivers of demand for gold.

For central banks, World Gold Council bespoke seminars and our flagship executive education programme equip reserve asset managers to use gold to meet their national reserve management objectives.

Through involvement at discussions and events around the world, we inform and shape future gold markets.

Gold is not a new story. It is, however, an evolving one. Today its unique qualities, seen in a range of applications, ensure its continued relevance around the world.