Archived World Gold Council Document

News Release
30 June 1999

Public Opinion Research Shows Overwhelming Support for Gold in Europe and the United States

Majorities Oppose Plans by British and IMF to Sell Gold Reserves

NEW YORK, June 30 - The British public opposes by a margin of five to two the government's plan to sell more than half of Britain's gold reserves, while by a margin of more than two to one, the U.S. public opposes the Clinton Administration's support for a proposal that the IMF should sell a portion of its gold reserves, according to public opinion surveys carried out on behalf of the World Gold Council.

Commenting on the research, George Milling-Stanley, Manager of the Gold Market Analysis at the WGC, said "In many instances, public policy seems to be out of step with public opinion."

This unique series of surveys of public opinion in five of the world's leading economies has revealed that the public is highly supportive of the role of gold as a reserve asset for governments. Gold plays an important role in promoting public confidence in national economies and currencies, and people are very concerned that their governments should maintain or even increase the level of gold in their reserves.

The research was conducted during 1998 and 1999, in France, Germany, Italy, the U.K. and the U.S., to measure public attitudes toward gold reserves. The surveys also researched opinion on several issues of immediate interest. These included the introduction of the Euro, the new single European currency; the U.K. Treasury's decision to reduce Britain's gold reserves to less than half of the current level; and the proposal that the IMF sell a portion of it gold holdings.

Two of the world's leading opinion research firms, TN-SOFRES in Europe and Opinion Dynamics Corporation in the U.S., conducted the surveys. They tested for the first time the assumption that people do not care how much gold their countries hold in their reserves, or that the governments and central banks that decide to reduce their gold reserves are acting in accordance with the wishes of their citizens.

The research shows that on the contrary, the public cares deeply about gold's role as a monetary asset. In all of the countries surveyed, overwhelming majorities say that a strong currency is important to a healthy economy, and their countries' gold reserves are important to the strength of their currencies. Large majorities want their country either to maintain or increase the level of gold reserves.

The research results and analysis have been compiled in one volume entitled "Gold and Public Confidence," published by the World Gold Council. The data show that the public in Europe and the U.S. are remarkably consistent in their attitudes toward a wide-ranging group of topics involving gold reserves, monetary issues and international finance.

The research shows that respondents in France, Germany and Italy believe the new European Central Bank should hold at least the same proportion of its reserves in gold as their own central banks. Polls in the U.S. and U.K. reveal that large majorities believe gold should remain the primary asset supporting their currencies and an important part of the world monetary system.

      In other highlights:

  • 67% of Americans surveyed want gold to be the country's primary reserve asset.
  • The public in all countries surveyed believes that gold reserves are important to the strength of the currency and economy.
  • 85% in France, 67% in Germany and 68% in Italy favour the ECB acquiring more gold to augment its reserves in support of the euro.
  • Majorities in the U.S. and Europe agree that strong gold reserves provide protection against future shocks.
  • Respondents in Europe and the U.S. say that having gold reserves provides their countries with economic and monetary independence.
  • Respondents in all countries say that gold reserves connote "security, independence, confidence and value"
  • Majorities ranging from 56% in Germany to 73% in Italy say they would be concerned if their country sold its gold reserves in the wake of European Economic and Monetary Union.

     Mr. Milling-Stanley added: "The strength of the public's support for gold on both sides of the Atlantic and the fact that people want to maintain or increase their nations' gold reserves, will come as a surprise - perhaps even a rude awakening - to several governments, central bankers, and gold market commentators.
      "We hope that everyone, especially those public officials acting on behalf of their citizens, will be sensitive to this resounding expression of the attitudes and wishes of the people. Governments that want to sell their gold reserves are out of step with the wishes of the people who elected them."

Methodology

The survey questions were organized into three broad sections:

1. Attitudes regarding economic situation
2. Attitudes toward the respondent's national gold reserves.
3. Perceptions concerning gold's usefulness and characteristics as a reserve asset.

     In Europe, the survey samples were 1,000 citizens representative of the general population in each country, providing a margin of error of +/ -2.5%. In the U.S., the sample size was 800 for a margin of error of +/-3.5%.

 

The World Gold Council is an association of leading gold mining companies from around the world with the aim of promoting global demand for gold.

Gold and Public Confidence was published in June by the World Gold Council, 444 Madison Ave., New York, NY 10022. For a complimentary copy please e-mail Daphne Bloore (New York) or Liz Melville (London), or click here to see it on our website.

Contacts at the WGC:

New York office: (212) 317 3800
George Milling-Stanley, Manager, Gold Market Analysis.

London headquarters: (011 44171) 930-517
Dick Ware, Manager, Regulatory Affairs

Issued on behalf of the World Gold Council by:
Marston Webb International, 60 Madison Ave., Ste. 1101,
New York, NY 10010
Telephone (212) 684-6601 Facsimile (212) 725-4709