Archived World Gold Council Document

NEWS
RELEASE

26 March
1998

THORITIES TO REFORM GOLD MARKET

China's new Gold pricing strategy

The People’s Bank of China (PBC), which has full control over China’s gold policy and regulations, announced on 20 February 1998 that the official purchasing price paid by the PBC to mine producers would be reduced to 80.5 yuan a gram (US$9.7/gram, based on US$302/oz). In addition, the price paid to the PBC by gold jewellery manufacturers would also be adjusted, to 82.1 yuan a gram (US$9.9/gram, based on US$302/oz).

Bold step towards liberalisation and end to gold protectionist policy

The dramatic 8.5% reduction in the price paid to gold miners is the most significant since China started to liberalise its gold pricing policy in 1993. The differential between the price paid to producers and the price paid by gold jewellery manufacturers has gradually come down from 10% and is currently only 2%, reflecting more closely the actual costs incurred by the PBC for transport and refining.

This reduces the government subsidy, through the PBC, of the gold mining industry, thereby forcing miners to reform, modernise and become internationally competitive. At another level, jewellery manufacturers will be paying less for their gold, enabling them to invest more in product design and quality to increase their competitiveness.

Enthusiastic trade response to free market policy

The new policy pulls the domestic gold price more closely into line with international prices and gives full autonomy to the PBC for gold price adjustments in response to international market changes without the need of prior approval from the State Council. This not only paves the way for opening up the Chinese gold market but should also deter gold smuggling and boost the confidence of the jewellery industry.

The industry welcomed the long-awaited moves as demonstrated by the following remarks:

Mr Cui Xiwu, President, China National Gold Corporation. "The new policy will inevitably lead to the closing down of many small gold mines. In the

short run, only those with real strength and capabilities will survive and thrive. I welcome this as crystallising the spirit of a free market and I am sure it will induce healthy development for the gold market in the long term."

Mr Shi Xiao Guang, General Manager, China National Arts and Crafts Corporation. "It is certainly great news for us manufacturers. The previous gap between the international and domestic gold prices made gold smuggling into China a phenomenon. Local goods had lost competitiveness totally and many manufacturers were running businesses at a loss. The latest reform breathes new hope and brings incentives into the manufacturing sector as a whole."

Council efforts are productive

Since the Council entered China in 1993, top priority has been given to regulatory work as the key to exploiting China’s gold demand potential in the longer run. Following years of careful and patient work on relationship building, conservative officials of the PBC have gradually come to trust and rely on Council staff as key advisors in the process of reforming the gold market.

A special regulatory task force was set up last year by Council staff with representatives from influential Chinese government entities, including the PBC, State Planning Commission, and several key ministries. The result was a series of regular round table meetings, closed door seminars with international experts and overseas study tours to Hong Kong, Singapore, Japan, India, Malaysia and London. Such meetings have helped to convince both the government and the gold industry of the benefits of gold market liberalisation.

The impact of these programmes has been enormous as Chinese policy-makers have been greatly impressed by some of the changes and advanced methods used by the gold industry abroad. They were thus convinced to accelerate the pace of liberalisation in their domestic gold market.