A UNIQUE SHOWCASE OF
HIGH CARATAGE GOLD AND GOLD JEWELLERY PRODUCTS IS TO BE ORGANISED
BY WORLD GOLD COUNCIL, FAR EAST
Following the success of "Gold Asia '94,
Singapore", the Council has decided to stage a similar
event this year entitled "Gold Asia '97 Malaysia"
from November 7th - 9th, 1997 at the Putra World Trade
Center, Kuala Lumpur. This unique gold exhibition will provide
an exclusive display of carefully selected high caratage
gold jewellery and gold products from around the world.
One event to achieve multiple marketing
objectives
The Council aims to position "Gold Asia
'97 Malaysia" as the platform to develop innovative
gold merchandise, expand regional distribution channels,
educate the trade on the latest market information and increase
consumer awareness and knowledge of high caratage products.
Tailored to the needs of the international gold market,
this major event will contribute to the development of the
gold market into the next century.
Why Malaysia ?
Malaysia is the strategic choice of location
to stage this exhibition for several reasons. The country
has sustained an economic growth rate of over 8% per annum
over the last 9 years. It is emerging as a regional distribution
centre, given its accelerated economic growth and its fast
developing infrastructure. It is also expected to be a fast
growing financial hub in the region for the next millennium.
Malaysia's tax free liberal market status is able to support
the gold business. Currently, Malaysia is one of the largest
gold jewellery fabrication centres, fabricating 100 tonnes
annually.
Multi-faceted programmes
Highlights of the exhibition will include:
-
Displays of unique theme merchandise by 100 leading
manufacturers from Asia, Middle East and Europe.
-
Strategic Country Collections based on specific marketing
issues in each Asian country.
-
Unique gold objects - the industry's collection of
eye-popping and surprising gold objects from throughout
Asia.
-
Trade Seminars to educate market participants on
topics such as Asian Market Analysis, Product Development,
Gold Technology and Retailing.
-
International Gold Bar Collection, a unique and comprehensive
display of gold bars from around the world.
"Gold Asia '97" has gained the endorsement
of the Ministry of Finance, Malaysia, which enhances the
value and impact of the event.
Gold Asia '97 Malaysia - a blueprint for
the future of gold and the gold jewellery industry
The Council expects that through this exhibition,
visitors will learn of the trends for gold products and
jewellery into the next century. As such, "Gold Asia
'97 Malaysia" will provide a blueprint of the future
for gold and the gold jewellery industry.
The Council is confident that this exhibition
will play a key role in contributing to the growth of the
gold market both in Malaysia and throughout the region.