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Friday, 3rd July 2009 (1370 views)

Plans are in place for a jewellery manufacturer to launch its own luxury brand.

Forever Jewels already supplies 850 retailers worldwide, but is now set to offer products under its own brand name, Reuters reports.

The first of these will be released in September of this year and gold is to be a major feature of all the collections.

Marjory Lim, managing director and co-founder of Forever Jewels, told the news source that she expects demand for gold jewellery to remain high despite the current economic climate.

"No matter whether times are good or bad, people will always desire things that make them feel happy when times are tough," she explained, adding that the difference is "they will look for quality and value" and the firm will offer both.

Meanwhile, Italian fashion brand Gianfranco Ferre is planning to introduce its own range of jewellery, according to an AFP Relaxnews report appearing in Malaysian newspaper theSun.

 

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