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Friday, 1st May 2009 (6513 views)

Pandora Jewelry has appointed a new travel retail director to market its gold collection.

Julian Mullins states that he will help it to expand the Danish jeweller's travel retail presence, according to the Moodie Report.

A "unique take on the charm bracelet" will be the focus for travel retail, with gold chains and a range of about 500 screw-around charms available.

"The company has grown dramatically since 1999, but has yet to develop in travel retail," he told the news source. "My role now is to expose the vast world of travel retail to the great success of Pandora."

Bracelets can be built up by purchasing charms and completed high-end items can retail for $6,000-$7,000 (£4,030-£4.704).

Pandora Jewelry currently has 15 retail concept stores and is carried in a further 2,500 independent jewellery outlets, with plans to expand into Asia and the Middle East.

Meanwhile, designers will be showing a range of fine gold items during Coutts London Jewellery Week in June this year, including collections from Stephen Webster, Amanda Brighton and Assya.

 

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