Thursday, 27th September 2007 (1251 views)

Jewellery brand Damas has introduced its La Nouvelle Bague range, characterised by exquisite white gold and inspired by the famous Florentine jeweller, to the Middle East market.

The range pays homage to the innovation of the goldsmith, which established its reputation in 15th century Florence, through a number of intricate methods.

Designers assemble signs, codes and ciphers into interesting pieces which add a touch of drama to the wearer's look, the company has stated.

"It has always been our vision to bridge technology and artistic expression through our collections and each of our jewels aims not only to give joy to its wearer but also inspire her to live her dreams through constant reference to positive symbolisms," said co-founder of La Nouvelle Bague Leopoldo Poli.

Damas managing director Tawhid Abdullah, meanwhile, cited the brand's success with a discerning, selective clientele.

Founded in 1907, Damas has developed from a company based in the United Arab Emirates to a global network with more than 386 sales points around the world.

 

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