Friday, 21st April 2006 (4488 views)

Emerald Jewel Industry in India, has announced the launch of a new jewellery brand incorporating gold and precious stones, according to the Navhind Times.

The range, which will be sold under the brand ISHTAA, is being welcomed with a "star-studded fashion show".

Pieces from the collection, which have been crafted together with partner and fellow jewellery manufacturer Clarity Gold, will be featured as part of the branded jewellery market across the globe.

Mr S Srinivasan, managing director of the brand, said that a lifetime guarantee would be offered with every item sold.

He went on to give further reassurances to customers, saying: "All jewellery under the ISHTAA brand name will be made in 18-carat gold and hallmarked for purity as per BIS regulations."

 

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