Wednesday, 22nd February 2006 (3975 views)

Brazil has been capturing increasingly larger shares of the world jewellery market thanks to increased trade with Arab countries, according to a style consultant at the Brazilian Institute of Gems and Precious Metals (IBGM).

Last year the Brazilian jewellery industry earned US$100 million in exports of finished jewels, selling to more than 50 countries including the United Arab Emirates, Bahrain and Saudi Arabia.

Regina Machado told the Brazil-Arab News Agency that a "super affinity" in trade between Brazilians and Arabs is influencing the style of some of Brazil's most significant manufacturers, and that many of the aesthetic techniques used by Brazilian jewellery designers, such as the entwining of gold threads, attract the Arab market.

"People have started to look for something different to the homogenisation caused by globalisation which leaves everything looking alike," she said.

"That's why some jewellers are expressing an important tendency in the luxury consumption universe, which is to look for cultures distant from the great inspiration centres for their jewels and thus avoid predictability in their collection."

She said that slowly Brazil is beginning to leave behind its reputation as an exporter of raw materials, and instead make a name for itself with luxurious jewellery, which has added value.

Some specialists say that luxury jewels can cost anywhere between US$12,000 and US$20,000 a piece.

IBGM expects the productive chain in the gems and jewels sector in Brazil to generate turnover of US$1 billion in 2006.

 

« Back to the stories

 

The news feeds on this site are independently provided by Adfero Limited © and do not represent the views or opinions of the World Gold Council.