Friday, 13th May 2005 (4354 views)

Oeding-Erdel Fine Jewellery (OE) has launched a new range to cater for the ever-growing men's market.

OE is a long-established German company based in Penang, which specialises in gold and platinum jewellery set with diamonds and coloured gems, and exports to 39 countries worldwide.

Three new lines have been created to appeal to the varying lifestyles of the modern man, the Star reports.

Sleek and understated rings, cufflinks and bracelets in yellow gold, white gold and platinum have been designed for the "corporate" man, who wants to add a touch of class to his working attire.

For the "casual" man there are ear studs and ear ringlets, as well as rings set with coloured gems, pendants and bracelets set with diamonds.

The bold amongst men will be drawn to the "funky" range, which includes a matching golden "dragon" pendant and ring in 18K white and yellow gold set with diamond or black onyx.

"Nowadays, jewellery is not just for women; it's also for men," said Ong Li Dong, OE's general manager.

Endorsed by celebrities such as David Beckham, Johnny Depp, Tom Cruise and Will Smith, the trend for gold-clad males is set to be the new black.

 

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