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Thursday, 28th April 2005 (7260 views)

UAE's Al Haseena jeweller has revealed new plans to expand.<br/><br/>The jewellery wholesaler and retailer is looking to increase its distribution network by doubling the number of retail showrooms it has.<br/><br/>Al Haseena hopes to increase the number of showrooms over the next two years in the UAE and other countries.<br/><br/>Arif B Rahman, director of ETA - Star group, the group the company belongs to, told Mena Report: "We are planning a year-on-year growth rate of at least 25 per cent for the next three years, which will establish us as one of the leading jewellery chains in the UAE."<br/><br/>In addition, the firm is starting a new marketing campaign targeting women. The Tribute to Women theme will see Sania Mirza as the first women selected to receive an Al Haseena tribute trophy.<br/><br/>Abdul Rahim Haji, general manager of Al Haseena Jewellery explained how the campaign worked: "The Tribute To Women theme aims to honour women who bring loving care into our everyday lives."<br/><br/>Women will be given a free tribute leaf gold coin when they spend over Dh2,000 at the new Al Haseena showroom in the next few weeks.<br/><br/>The jewellery firm is also looking to launch a number of new exclusive product lines and improve the decoration and design in its outlets.<img alt="track" src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=8378619"/>

 

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