Friday, 15th April 2005 (4249 views)

Lucas Design International (LDI) has teamed up with hip hop's Damon Dash to create jewellery and accessories under the Rocawear label.

The accessories licensing company has worked with the label to create jewellery, cufflinks, key chains and other accessories.

According to National Jeweler, the primary collection will be made up of lines called Roc, Roc Empress and Elegant.

It is hoped the collection will debut at August's MAGIC fashion trade show in Las Vegas.

LDI vice president of development, Heather Santana, said: "We were looking to target new markets and Rocawear seemed like a perfect fit. We're excited about this diverse new line, especially given Rocawear's prominent reputation in the fashion apparel market."

 

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