Thursday, 14th April 2005 (3935 views)

As part of moves to promote gold, a host of models were seen covered in various pure gold items in front of the Sydney Opera House yesterday.

Models wore a selection of pure gold underwear, breastplates and headwear in the display, showcasing the precious metal in front of miners and bankers, according to Reuters.

The display was part of a global move to promote the metal to consumers and give gold a more contemporary feel.

Bobby Godsell, chief executive of South African mining house AngloGold Ashanti, said: "We want gold to be contemporary, something that is young and people want to possess, to wear."

Gold jewellery purchases increased by seven per cent last year, according to figures from the World Gold Council, the highest results since the late 80s.

According to Merrill Lynch, gold's supply and demand in the future is looking favourable. It predicts a higher demand from investors for bullion and possible fall in mining over the next few years.

 

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