Thursday, 24th February 2005 (4694 views)

Jewellery retailers are being advised to launch more jewellery items for men, since experts believe it is a key area of opportunity for the industry.

Latest research shows that men are developing a strong fondness for fine jewellery and the industry should focus on female gift-givers and male self-purchasers, according to National Jeweler.

Luxury marketing firm Unity Marketing claims that last year men's jewellery made up around 11 per cent of the $57.4 billion jewellery market.

However, nearly all of these sales saw men buying items for themselves.

In addition, many men claim that they have previously bought jewellery for themselves after purchasing an item for a woman.

It is thought the move towards male jewellery has been encouraged by the bling look, the return of business formalwear and the idea of the metrosexual male.

 

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