Friday, 11th February 2005 (4155 views)

Sales of jewellery at Amazon.com more than doubled in the run up to Christmas, according to figures just released.

The online company has announced that December 2004 saw an increase to 120 per cent.

Its bestsellers included heart-inspired jewellery, diamonds and pearls.

The vice president of Amazon.com jewellery, Russ Grandinetti, said: "We are pleased with the triple-digit growth of the Amazon.com jewellery and watches business."

He added: "We will continue to bring customers industry-leading prices, selection and convenience when shopping for jewellery-whether they are looking for a diamond engagement ring or a trendy fashion piece."

The company has apparently sold a watch every minute since the week after Thanksgiving.

Amazon launched its jewellery division in April 2004. The online retailer promises mark-ups of 15 per cent or lower on jewellery and 13 per cent on diamond jewellery.

This is compared to the 60 to 100 per cent retail mark-up jewellers make, according to Amazon founder and CEO Jeff Bezos.

Customers who search for jewellery on the website can find detailed product specifications as well as using the 'Create A Diamond Ring' feature.

 

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