Friday, 11th February 2005 (4329 views)

As Indian jewellers line up to launch jewellery for the Valentine's season, Anjali Jewellers has also joined the queue.

The jeweller has unveiled the Hum Tum collection, featuring intricately carved gold pieces, which aim to be youthful and trendy and are affordably priced, according to the Telegraph India.

Rather than promoting the items specifically at romantic couples, the line is targeting younger people and advertised the items using a local store customer, rather than a model or actress.

Among the items making up the collection, are the Lover's 22 carat gold chain and pendant, Hum Tum pendants and the Forget-me-not ring.

In addition, there is the Lover's gold and pearl leaf set, the Lover's diamond ring and Hum Tum chain and locket sets.

The collection will be available in Anjali's four showrooms from today until Valentine's Day.

 

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