Thursday, 6th January 2005 (4451 views)

A US jeweller has proved that innovation is key in the world of jewellery, as his computer designed, custom-made jewellery continues to do well.

Ferrydoon Khorramshahi in just a matter of years has changed from a bench jeweller into an entrepreneurial empire and is now a partner in a hi-tech jewellery store.

"The jewellery business is about to go through a revolution and if you fall back you will be eliminated," he explained to Diamonds.net.

Diamonear is said to be the first hi tech jewellery store of its kind and has a retail outlet in Orange County in California and a huge online store.

Diamonear.com offers gold jewellery and diamond pieces and features an amazing 20,444 pieces, with 85 per cent including diamonds.

The site works by consumers visiting the site and looking at designs, viewing the materials, dimensions and price involved and owning the item within ten days.

Most items come in 14 carat or 18 carat gold, sterling silver and platinum and pieces include charms, earrings, necklaces, rings and pendants.

 

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